About Us
Crunchify
We believe knowing what’s in a product should be part of choosing it.
Who we are
Crunchify is a curated directory of household cleaning products, created for families who want to know exactly what they bring into their homes. Our focus is simple: companies that openly name every ingredient, with no undisclosed fragrance or proprietary blends.
We don’t sell cleaning products. We bring product information and ingredient research together to support informed choices.
Why we started
Choosing a household cleaner can mean reading labels, looking up unfamiliar ingredients, and trying to understand scientific papers. Crunchify started with the idea that families shouldn’t have to do all of that research from scratch.
Our aim is to make ingredient disclosure easier to explore and the evidence easier to understand, with original sources, plain-language summaries, and clear limitations.
What we believe
Transparency is honesty.
Every ingredient should be named. Full disclosure is the starting point for every tier in our directory—not an optional extra.
Evidence deserves context.
We explain why we screen particular ingredients and what the research does—and doesn’t—show. A study of an ingredient is not a safety guarantee for a finished product.
Informed choices belong to you.
Our role is to make information clear and accessible, not to make medical claims or compare one brand’s safety with another’s.
Our directory, today
Crunchify is in development. Original sample entries remain draft data. Listings marked “Published disclosure screened” include source-based ingredient or material reviews, with dates and limitations on their detail pages. Screening a published disclosure is not independent testing or a health guarantee. Product photographs identify the items, but do not verify their ingredients or certifications.
We plan to support Crunchify through affiliate commissions when shoppers buy through our links, without changing their purchase price. Affiliate signup and purchasing links are not yet active.