Crunchify your life.
We track down household products that publish every ingredient, screen them against our own rules, and tell you what's actually in the bottle. No mystique, no vague "fragrance," no fuzzy math.
A little why. A little how.
Crunchify in 60 secondsWhy we exist
Your one stop shop for safer household products.
The safer-products market is scattered across dozens of brand sites, feeds, and comment threads. We pull the ones that clear our screen into a single vetted marketplace — so you can stop searching and start shopping.
1
One stop shop
Cleaning, laundry, baby, food, and more — every vetted pick lives here, so you stop hopping between a dozen brand sites.
2
We read the labels
We track down products that publish every ingredient — no vague "fragrance," no fuzzy math — so you never have to decode tiny labels.
3
No guru required
You don't have to take a feed's word for it. Every listing here cleared our published screen, and our rules link to real studies.
Never on our shelf
123+
Products listed
6
Everyday categories
10
Screened ingredient groups
100%
Full-disclosure listings
Editor's Choice
See all
Attitude
All Purpose Cleaner Spray
$6.99 - $8.99
View details
Seventh Generation
Free & Clear Window & Glass Cleaner
$3.99 - $4.99
View details
Who Gives A Crap
Bamboo Paper Towels
$19.99 - $24.99
View details
Blueland
Dishwasher Tablets
$14.99 - $19.99
View detailsCategories
The Crunchify standard
Every product on this site passes the same audit before it lands on the shelf — and every listing shows exactly how far its audit has gone.
Full disclosure or nothing
To make the shelf, a brand must publish the complete ingredient list for the exact product. No disclosure, no listing — ever.
Screened ingredient by ingredient
Every published list is checked against our exclusion rules — SLS and harsh sulfates, quats, undisclosed fragrance, chlorine bleach, parabens, microplastics, and more.
Backed by peer-reviewed research
Each screening rule links to real studies, summarized in plain language with their limitations — not marketing claims.
Ingredient spotlight
Undisclosed fragrance blends
A label that says only “fragrance” does not name every substance in the blend. Our screening focuses on complete disclosure.